about us
r2-insight is a team of highly experienced data scientists and life science industry experts, united by a passion for creating data-supported insight for the life science industry.
We use our proprietary AI-driven software to identify and listen accurately to the digital patient voice. To avoid bias, this is not drawn from sources with an obvious active interest such as patient support groups. Instead, we listen to the unbiased voice from the general population, identifying in-context behaviour and unmet needs using our algorithms.
We also offer opportunities to use combinations of filters to gain deep, actionable data-driven insight into healthcare systems, including into specific therapeutic areas. We do this by choosing appropriate data from over 150 public sources. These include data on population & demographics, socio-economic factors, and data from public healthcare systems themselves.
We can analyse these data combinations down to very small geographical areas. The size of these areas varies with population density; they are roughly equivalent to a village. This capability for geographical precision is what we call ‘hyper-local insight ‘.
By agreement we can also enable clients to include filters from their own data. In these cases, we allow the client to access the agreed data from us from the client’s own platform (for example Tableau).
Our approach is genuinely consultative. We do not have a standard package of data to be provided without discussion.
Instead, we listen carefully to your ambitions and needs, then work together with you on definitions and data sources – with the final objective(s) always in mind – to create and deliver the best possible solution for you.
Our questions to you :
- Are an unbiased digital patient voice, and a time-scaled patient journey, both fully integrated into your strategic and tactical brand planning ?
- For what question or issue does your business need a data-supported answer ?
- Is there something that you would like to show or support with data, but currently cannot ?
- Do you want to test a hypothesis – but do not have the right data to do the test ?
- Would your field-based teams benefit from hospital or practice-level data that gives new, deep insight into the local healthcare system that their target customers are part of ?
- Would you like to improve access opportunities for field-based teams, and increase the quality of conversations between your teams and their target customers ?
Our data-driven insight has helped clients to achieve these things and more.
We invite you to contact us for an initial discussion. We may be able to help you to find the data and insight you need.